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CURRENT TRENDS IN DIGITAL MARKETING

 

CURRENT TRENDS IN DIGITAL MARKETING

AI-based trend in digital marketing:

Artificial intelligence is the theory and development of computer systems capable of performing tasks that historically required human intelligence, such as recognizing speech, making decisions, and identifying the patterns.

AI in digital marketing is helps to execute and optimize a company’s marketing efforts.

It aims to improve the marketing performance of the company.

The uses of AI in digital marketing are:

1.       Data analysis/ reporting

2.       Research, like market are summarizing articles

3.       Content creation.

One easy example for AI in digital marketing:

Spotify:



              Spotify uses a AI technology for digital marketing by the way of – to understand the users music interest, podcast favorites, purchase history, location, Brand interactions and more.

Spotify is also sending an e-mails personally to the customers to attract the users by the way of using AI technology in e-mail marketing.

Push notifications: 

A push notifications are the real time alerts that is sent to the user’s mobile device or computer from an application, even this type of notifications are sent when the app is not currently open.


This type of notifications are serve the various functions such as the social updates, breaking news or promoting any special offers like that.

Push notifications are an engaging tool for keeping users to connected with the company.

 

Programmatic advertising:

Programmatic advertising automates the decision-making process of where and when to place ads, bypassing traditional, manual methods of purchasing advertising space.

It is a significant form in the field of digital marketing and it is the harnesses of the power of automation, algorithms.


The programmatic advertising is efficient to work and it is time-saving factor for negotiation and manual insertion orders. It is cost effective than the traditional methods.

Email marketing:

Email marketing is a form of digital marketing, it is the current form digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts.


Email marketing is normally considered as low cost marketing and it has high impact tool to increase the customer engagement and increase of sales drive.

It is a very common marketing for make a connect between sellers to the customers, and it helps to go out to a large audience. Usually it is used to maintain a awareness and may tease new products and services.

Short form video content:

Short form video content has become extremely popular recently given peoples enthusiasm for engaging video content and the instant gratification the comes from short snappy content.



For example, Instagram has more than billion users for making a great channel for marketers to engage and influence the particular content using video. The video consists of 30 to 60 seconds, it is all about the creative content to establish a particular product by the influencer.

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