Evolution of Management theory

14 Principles of Ma nagement Henry Fayol, a French engineer and management theorist, introduced  14 Principles of Management  in his 1916 book "Administration Industrielle et Générale." These principles laid the foundation for modern management theory and are still relevant today. Here are the  14 principles of management : Division of Work : Specialization increases productivity by allowing individuals to focus on specific tasks, which enhances efficiency and skill. Authority and Responsibility : Managers must have the authority to give orders, but with that authority comes the responsibility to ensure those orders are carried out effectively. Discipline : Employees must respect and adhere to organizational rules and policies. Discipline is essential for a functioning organization. Unity of Command : An employee should receive orders from only one superior to avoid confusion and conflicting instructions. Unity of Direction : There should be one head and one plan for a gr...

  CURRENT TRENDS IN DIGITAL MARKETING AI-based trend in digital marketing: Artificial intelligence is the theory and development of computer systems capable of performing tasks that historically required human intelligence, such as recognizing speech, making decisions, and identifying the patterns. AI in digital marketing is helps to execute and optimize a company’s marketing efforts. It aims to improve the marketing performance of the company. The uses of AI in digital marketing are: 1.        Data analysis/ reporting 2.        Research, like market are summarizing articles 3.        Content creation. One easy example for AI in digital marketing: Spotify:                Spotify uses a AI technology for digital marketing by the way of – to understand the users music interest, podcast favorites, purchase history, location, Brand inte...

Evolution of Management Theory   The Classical Approach: The Classical Approach is the oldest formal approach of management thought. Its roots pre-date the twentieth century. The classical approach of thought generally concerns ways to manage work and organizations more efficiently. Three areas of study that can be grouped under the classical approach are:                                              i.              Scientific management                                            ii.   ...