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14 Principles of Management

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CURRENT TRENDS IN DIGITAL MARKETING

  CURRENT TRENDS IN DIGITAL MARKETING AI-based trend in digital marketing: Artificial intelligence is the theory and development of computer systems capable of performing tasks that historically required human intelligence, such as recognizing speech, making decisions, and identifying the patterns. AI in digital marketing is helps to execute and optimize a company’s marketing efforts. It aims to improve the marketing performance of the company. The uses of AI in digital marketing are: 1.        Data analysis/ reporting 2.        Research, like market are summarizing articles 3.        Content creation. One easy example for AI in digital marketing: Spotify:                Spotify uses a AI technology for digital marketing by the way of – to understand the users music interest, podcast favorites, purchase history, location, Brand inte...

THE CLASSICAL APPROACH IN EVOLUTION OF MANAGEMENT THEORY

Evolution of Management Theory   The Classical Approach: The Classical Approach is the oldest formal approach of management thought. Its roots pre-date the twentieth century. The classical approach of thought generally concerns ways to manage work and organizations more efficiently. Three areas of study that can be grouped under the classical approach are:                                              i.              Scientific management                                            ii.   ...

EVOLUTION OF MANAGEMENT THEORY

  EVOLUTION OF MANAGEMENT THEORY What is Evolution of management theory? The practice of management is as old as human civilization. The ancient civilization of Egypt the great pyramids Greece the leadership and war tactics of Alexander the Great and Rome displayed marvellous results of good management practices. The origin of management as a discipline was developed in the late 19 th century. Over time, management tinkers have sought ways to organize and classify the voluminous information about management that has been collected and disseminated. These attempts at classification have resulted in the identification of management approaches. The approaches of management are theoretical frameworks for the study of leadership. Each of the management approaches is based on somewhat different assumptions about human being and the organizations for which they work. Evolution of Management Theory The Following different approaches of management are: 1.    ...