CURRENT TRENDS IN DIGITAL MARKETING AI-based trend in digital marketing: Artificial intelligence is the theory and development of computer systems capable of performing tasks that historically required human intelligence, such as recognizing speech, making decisions, and identifying the patterns. AI in digital marketing is helps to execute and optimize a company’s marketing efforts. It aims to improve the marketing performance of the company. The uses of AI in digital marketing are: 1. Data analysis/ reporting 2. Research, like market are summarizing articles 3. Content creation. One easy example for AI in digital marketing: Spotify: Spotify uses a AI technology for digital marketing by the way of – to understand the users music interest, podcast favorites, purchase history, location, Brand inte...